The role of emotion in decision-making: A cognitive neuroeconomic approach towards understanding sexual risk behavior
Abstract Models of decision-making usually focus on cognitive, situational, and socio-cultural variables in accounting for human perfor- mance. However, the emotional component is rarely addressed within these models. This paper reviews evidence for the emotional aspect of decision-making and its role within a new framework of investigation, called neuroeconomics. The new approach aims to build a comprehensive theory of decision-making, through the unification of theories and methods from economics, psychology, and neuroscience. In this paper, we review these…